Freelance SEO Consultant UK

Every engagement starts with a full technical crawl. I identify what's blocking crawlers, wasting crawl budget, creating duplicate content, or preventing proper indexation. Fixes are prioritised by impact so the work that moves rankings fastest gets done first.

Ecommerce sites generate thousands of URL variations through filters and facets. I manage crawl efficiency, build internal linking architectures that push authority to commercial pages, implement product schema, and create content strategies targeting keywords where people are ready to buy.

Most sites don't need more pages. They need fewer, better ones. I audit what already exists, consolidate thin or competing content, and plan net new pages only where genuine keyword gaps exist. Every brief is built around search intent and what actually ranks.

Every prospect is checked for topical relevance and genuine linking potential. I don't send generic lists of high DR sites that would never link to you. Each outreach campaign has a specific angle, a specific target, and a realistic reason why they'd link.

AI search isn't a separate discipline. It's traditional SEO with a new output channel. I optimise for entity clarity, structured data, and citation worthiness so AI systems reference your brand when answering questions in your space.

Several agencies use me as their behind the scenes SEO resource. I deliver technical audits, content strategies, link building, and monthly reports that slot into your existing client workflow and presentation formats.

Local SEO covers everything from GBP management and local schema markup to building location specific landing pages and cleaning up NAP inconsistencies across directories. If your customers search with "near me" or a location, this is what drives them to you.

Migrations are where sites lose years of SEO progress overnight. I handle full redirect mapping, pre-migration crawl benchmarking, staging site audits, launch day monitoring, and post migration tracking to make sure your rankings survive the transition.

I deliver hands on training that your team can actually use. Not generic theory, but specific techniques for your website, your CMS, and your industry. Covers keyword research, content optimisation, technical basics, and how to use tools like Screaming Frog and GSC effectively.