Technical health
A full Screaming Frog crawl and a Search Console review, covering indexing, architecture, canonicals, redirects and Core Web Vitals. If that's all you need, the technical audit goes deeper.
Freelance SEO Audit
Find the one thing holding your site back.
An audit shouldn't be a 90 page PDF that sits in a drawer. Mine looks at your technical health, your content, your backlinks and your competitors, then boils it all down to the biggest problem and a plan to fix it.
Why bother
Stalled sites usually have one main problem
When rankings stall, the root cause is almost always one of three things. Technical debt that has built up quietly over years. Content cannibalisation, where your own pages compete with each other. Or a link profile that stopped growing while your competitors kept going.
The point of an audit is working out which one it is for you, because the fix for each is completely different. Pour money into links when the real problem is cannibalisation and you'll see very little back for it.
What I look at
Everything that affects how you rank
Content and keywords
Which pages own which searches, where they're competing with each other, and where there are genuine gaps worth a new page. Most sites need fewer, better pages, not more.
Backlinks
Your backlink profile pulled from Ahrefs, checked for relevance and compared with the sites you're up against, so we know whether links are actually the constraint.
Competitors
A benchmark against the sites ranking where you want to be: what they have that you don't, and what they're doing that isn't worth copying.
Search Console performance
The queries and pages already earning impressions, so the plan builds on what's working instead of starting from scratch.
AI search
A look at how your brand shows up in Google AI Overviews using Ahrefs Brand Radar. Useful context, though nobody can promise you a citation.
What's included
What you get
- A full crawl and Search Console review
- A backlink review using Ahrefs
- Content, keyword gap and cannibalisation review
- Competitor benchmarking
- A roadmap that tackles the weakest point first
- Every recommendation with a specific URL, change and expected outcome
- A free initial consultation before anything starts
- Plain English throughout, so your team can act on it
How it runs
Two weeks from start to plan
The audit itself takes the first week. I crawl the site, dig through Search Console, pull the backlink data and benchmark you against the competition.
In the second week you get the prioritised plan. It starts with the weakest point, and every item names a URL, a change and what we expect to happen. After that you can take it in house or I can carry on doing the work. No lock in contracts either way.
How long does an SEO audit take?
The audit itself is usually the first week, and the prioritised plan follows in the second. Very large sites can take longer, and I'll tell you up front if yours is one of them.
What's the difference between this and the technical SEO audit?
This audit covers everything that affects your rankings: technical health, content, backlinks and competitors. The technical SEO audit goes deeper on the technical side only. If you're not sure which you need, the free consultation is the place to work that out.
Not sure what's holding your site back?
Tell me about your site and I'll come back within 24 hours with an honest view of where I'd look first.
Book a Free Consultation